Marketing Strategy Formulation

OVERVIEW

  • Integrated sales & marketing (Awareness-Interest-Preference-Action)
  • Marketing strategy vs. sales strategy
  • Marketing objectives
  • Marketing strategy (4Cs: Customer, Cost, Convenience, & Communication)
  • Account management planning
  • Type of Strategy (Exit, Protect, Expand, Pursue, Create)

DURATION

  • 1 Day

AUDIENCES

  • Executives
  • Managers